PBR - Professional Bull Riders

Category: Victoria

Victoria

Modern Day Showdowns At The Heart of PBR’s New Brand Campaign ~ Andrew Giangola

Tyler Harr and May Day highlight the new intro video that debuts the PBR's new VS Campaign. The video, that centers around Harr facing down May Day, also features the new PBR anthem Hold On (Won't Let Go) by rock legend Steven Tyler and will be featured on every future BFTS telecast. The new campaign will be a comprehensive new look across all of the PBR that emphasizes the battle between man and beast.
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